Pure

Pure range is blended with naturally derived ingredients which have been carefully researched to substitute more traditional synthetic ingredients. Our aim is to develop a safer, more gentle environmentally friendly hair care regime.

Nourishing and Protective
Developed with strengthening proteins and moisturising vitamins to repair damaged hair while also protecting against further harm from over exposure to sun, swimming, chemical treatments and heat styling.

Prescriptive and Preventative 
Packed with organic extracts rich in antioxidants which help defend against split ends,
colour fade and breakage, making hair easierto manage with more shine.

Moisturising and Gentle 
Natural moisturising and calming extracts which are soothing and gentle on the skin help relieve dryness and promote a healthier scalp. Nurturing and Soothing Pure Complex contains ten specific 100% organic extracts to maintain healthy hair and scalp.
  • Pure Goddess Shampoo
    Sale

    Pure Goddess Shampoo

    Pure
    Original Price $38.95
    Current Price $33.95

    ULTRA SOFT HYDRATION THERAPY • Organic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical tr...

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  • Pure Goddess Conditioner
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    Pure Goddess Conditioner

    Pure
    Original Price $38.95
    Current Price $33.95

    ULTRA SOFT HYDRATION THERAPY • Organic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical tr...

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  • Pure Sacred Mask
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    Pure Sacred Mask

    Pure
    Original Price $41.95
    Current Price $35.95

    INTENSE RESTORATIVE HYDRATION TREATMENT • Organic Shea Butter, Argan Oil and Marula Oil restore moisture, soften and strengthen all hair types.• E...

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  • Pure Forever Blonde Shampoo
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    Pure Forever Blonde Shampoo

    Pure
    Original Price $38.95
    Current Price $33.95

    NO YELLOW / GOLD BLONDES • Organic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimmi...

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  • Pure Forever Blonde Conditioner
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    Pure Forever Blonde Conditioner

    Pure
    Original Price $38.95
    Current Price $33.95

    NO YELLOW / GOLD BLONDES • Organic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimmi...

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  • Pure Colour Angel Shampoo
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    Pure Colour Angel Shampoo

    Pure
    Original Price $38.95
    Current Price $33.95

    COLOUR FADE DEFENCE • Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair.• Enriched with selective...

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  • Pure Colour Angel Conditioner
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    Pure Colour Angel Conditioner

    Pure
    Original Price $38.95
    Current Price $33.95

    COLOUR FADE DEFENCE • Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair.• Enriched with selective...

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  • Pure Precious Shampoo
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    Pure Precious Shampoo

    Pure
    Original Price $38.95
    Current Price $33.95

    REPLENISH. NURTURE. REPAIR. • Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chem...

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  • Pure Precious Conditioner
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    Pure Precious Conditioner

    Pure
    Original Price $38.95
    Current Price $33.95

    REPLENISH. NURTURE. REPAIR. • Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chem...

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  • Pure Precious Ends
    Sale

    Pure Precious Ends

    Pure
    Original Price $35.95
    Current Price $30.95

    LEAVE IN TREATMENT • Unique organic Goji Berry Oil, Amino Acids, powerful antioxidants and beta-carotene restore and protect against colour fade a...

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  • Pure Miracle Renew Shampoo
    Sale

    Pure Miracle Renew Shampoo

    Pure
    Original Price $38.95
    Current Price $33.95

    ANTI-AGEING AND REJUVENATING • Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion.• ...

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  • Pure Miracle Renew Mask
    Sale

    Pure Miracle Renew Mask

    Pure
    Original Price $41.95
    Current Price $35.95

    ANTI-AGEING AND REJUVENATING TREATMENT • Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water ...

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  • Pure Fusion Complex Shampoo
    Pure Fusion Complex Shampoo
    Sale

    Pure Fusion Complex Shampoo

    Pure
    Original Price $40.95
    Current Price $34.95

    Pure Fusion Complex Shampoo is developed with 'Bond Cure' technology to protect the bonds against initial breakage and repairs broken bonds from s...

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  • Pure Fusion Complex Conditioner
    Pure Fusion Complex Conditioner
    Sale

    Pure Fusion Complex Conditioner

    Pure
    Original Price $40.95
    Current Price $34.95

    Pure Fusion Complex Conditioner is developed with 'Bond Cure' technology to protect the bonds against initial breakage and repairs broken bonds fr...

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  • Pure Fusion Complex Bond Repair Treatment
    Pure Fusion Complex Bond Repair Treatment
    Sale

    Pure Fusion Complex Bond Repair Treatment

    Pure
    Original Price $40.95
    Current Price $34.95

    Pure Fusion Complex Bond Repair Treatment prevents damage and repairs hair integrity from salon processes, adds shine and lustre to hair. Rebuilds...

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  • Pure Fusion Complex Leave In Treatment
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    Pure Fusion Complex Leave In Treatment

    Pure
    Original Price $40.95
    Current Price $34.95

    Pure Fusion Complex Leave In Treatment is enriched with selective treatment oils to soften and smooth hair texture while improving hair colour int...

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  • Pure Up-Lift Volume Shampoo
    Sale

    Pure Up-Lift Volume Shampoo

    Pure
    Original Price $38.95
    Current Price $33.95

    WEIGHTLESS VOLUME AND SHINE • Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta carotene for shiny, thick...

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  • Pure Up-Lift Volume Conditioner
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    Pure Up-Lift Volume Conditioner

    Pure
    Original Price $38.95
    Current Price $33.95

    WEIGHTLESS VOLUME AND SHINE • Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta carotene for shiny, thick...

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  • Pure Beach Texture Spray
    Sale

    Pure Beach Texture Spray

    Pure
    Original Price $36.95
    Current Price $31.95

    WEIGHTLESS VOLUME / TOUSLED FINISH • Creates messy undone styles adding volume and texture.• Protects against UVA, UVB and UV damage from the sun....

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  • Pure Styling Primer
    Sale

    Pure Styling Primer

    Pure
    Original Price $37.95
    Current Price $32.95

    A blow dry styling spray with anti-humidity heat protection that cuts drying time leaving hair perfectly primed for styling. Suitable for all hair ...

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  • Pure Volumising Spray
    Sale

    Pure Volumising Spray

    Pure
    Original Price $37.95
    Current Price $32.95

    A lightweight body building root lift spray that creates dry texture and thicker hair. Suitable for all hair types. Benefits: Sulfate, paraben &a...

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  • Pure Sensual Curls
    Sale

    Pure Sensual Curls

    Pure
    Original Price $35.95
    Current Price $30.95

    CURL RELAXING CREAM • Delivers lasting curl perfection, turning frizz into soft smooth curls.• Protects against frizz caused by humidity, sun, the...

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  • Pure Shaping Serum
    Sale

    Pure Shaping Serum

    Pure
    Original Price $34.95
    Current Price $29.95

    STYLING VOLUME LOTION • A versatile spreadable sculpting serum that gives hair more body and shine. Controls frizz while providing a natural looki...

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  • Pure Styling Cream
    Sale

    Pure Styling Cream

    Pure
    Original Price $36.95
    Current Price $31.95

    PLIABLE CREAM TO CREATE SHAPE • A versatile spreadable styling cream for medium hold and natural shine.• UV, thermal and humidity defence protects...

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  • Pure Plumping Clay Spray
    Sale

    Pure Plumping Clay Spray

    Pure
    Original Price $33.95
    Current Price $28.95

    INVISIBLE LASTING HOLD • Creates messy undone styles adding incredible volume and sexy flexible texture.• Invisible working spray that builds incr...

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  • Pure Curly Girly
    Sale

    Pure Curly Girly

    Pure
    Original Price $38.95
    Current Price $33.95

    MOISTURISING CURL PRIMER DEFINE SHAPE / D-FRIZZ  • Define shape and eliminate frizz for beautiful touchable natural looking curls. • UV, thermal ...

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  • Pure Oomph Wax Spray
    Sale

    Pure Oomph Wax Spray

    Pure
    Original Price $33.95
    Current Price $28.95

    ULTRA FIRM FINISHING • Wax dry formula provides control with dishevelled volume for a casual matt finish.• High performance finishing spray.• Ther...

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  • Pure Finest Volumising Powder
    Sale

    Pure Finest Volumising Powder

    Pure
    Original Price $39.95
    Current Price $33.95

    FULL BODY / FLEXIBLE TEXTURE • Creates full body with flexible, invisible, natural looking texture.• Full body styling power.• Flexible texture.• ...

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  • Pure Extreme Lift & Deposit Colour

    Pure Extreme Lift & Deposit Colour

    Pure

    Ppd free - an exciting intense range f fashion shadeds can be applied over natural or coloured hair Easy to use one step process Fast develop...

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  • Pure Walnut Scrub Hair and Scalp Pre-Wash Treatment
    Sale

    Pure Walnut Scrub Hair and Scalp Pre-Wash Treatment

    Pure
    Original Price $35.95
    Current Price $30.95

    If your scalp requires a little extra TLC, look no further than Pure Walnut Scrub Hair & Scalp Pre Wash Treatment. Used as a pre-shampoo, it pr...

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  • Pure Halo Spray
    Sale

    Pure Halo Spray

    Pure
    Original Price $33.95
    Current Price $28.95

    Pure Halo Spray is a medium hold dry texture spray perfect for styling hair with hot tools. It creates natural movement and definition while prote...

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  • Pure Flourish Leave-In Treatment
    Sale

    Pure Flourish Leave-In Treatment

    Pure
    Original Price $36.95
    Current Price $31.95

    Pure Flourish Leave-In Treatment is a light weight leave-in treatment designed to revitalise coloured, dry delicate hair. Enriched with nutrient r...

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  • Pure Colour Optimising Treatment - Copper
    Sale

    Pure Colour Optimising Treatment - Copper

    Pure
    Original Price $32.95
    Current Price $28.95

    Ideal to enhance / add copper tones Instant hair colour and nourishing treatment adds copper tones to hair. Enhances existing copper tones or redu...

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  • Pure Colour Optimising Treatment - Rich Chocolate
    Sale

    Pure Colour Optimising Treatment - Rich Chocolate

    Pure
    Original Price $32.95
    Current Price $28.95

    Ideal for medium brown to light brown hair Instant hair colour and nourishing treatment adds copper tones to hair. Enhances existing copper tones ...

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  • Pure Colour Optimising Treatment - Red
    Sale

    Pure Colour Optimising Treatment - Red

    Pure
    Original Price $32.95
    Current Price $28.95

    Ideal to enhance / add red tones Instant hair colour and nourishing treatment adds copper tones to hair. Enhances existing copper tones or reduces...

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  • Pure Colour Optimising Treatment - Beige
    Sale

    Pure Colour Optimising Treatment - Beige

    Pure
    Original Price $32.95
    Current Price $28.95

    Ideal for blonde to very light blonde hair Instant hair colour and nourishing treatment adds copper tones to hair. Enhances existing copper tones ...

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  • Pure Colour Optimising Treatment - Violet Blue
    Sale

    Pure Colour Optimising Treatment - Violet Blue

    Pure
    Original Price $32.95
    Current Price $28.95

    Ideal to tone and remove warmth on all levels Instant hair colour and nourishing treatment adds copper tones to hair. Enhances existing copper ton...

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  • Pure Colour Optimising Treatment - Mulberry Orchid
    Sale

    Pure Colour Optimising Treatment - Mulberry Orchid

    Pure
    Original Price $32.95
    Current Price $28.95

    Adds soft mauve tones to blonde hair Ideal to tone and remove warmth on all levels Instant hair colour and nourishing treatment adds copper tones...

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  • Pure Colour Optimising Treatment - Dusky Rose
    Sale

    Pure Colour Optimising Treatment - Dusky Rose

    Pure
    Original Price $32.95
    Current Price $28.95

    Adds soft pastel pink tones to blonde hair Instant hair colour and nourishing treatment adds copper tones to hair. Enhances existing copper tones...

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  • Pure Guardian Angel Thermal Protection Heat Styling
    Sale

    Pure Guardian Angel Thermal Protection Heat Styling

    Pure
    Original Price $35.95
    Current Price $30.95

    Pure Guardian Angel Thermal Protection Heat Styling is a lightweight thermal protection mist which protects the hair from the heat of hot styling ...

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  • Pure Creme Paste Lightener

    Pure Creme Paste Lightener

    Pure

    Gentle Crème paste lightener for high performance results.  Features:• Formulated with nourishing Illipe Butter for protection and hydration.• Illi...

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  • Pure Evolve Plex Lightening Powder

    Pure Evolve Plex Lightening Powder

    Pure

    Time saving, high conditioning lightening powder with up to 9 levels of light. Key Features: 9 Levels of fast-acting lift, Pure Evolve Plex ...

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  • Pure Miracle Renew Conditioner
    Sale

    Pure Miracle Renew Conditioner

    Pure
    Original Price $38.95
    Current Price $33.95

    ANTI-AGEING AND REJUVENATING Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion. Org...

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  • Pure Deluxe Pomade
    Sale

    Pure Deluxe Pomade

    Pure
    Original Price $35.95
    Current Price $30.95

    Pure Deluxe Pomade holds your style all day from root to tip, front to back with shine and control. Perfect for classic looks such as managing part...

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