{"product_id":"paul-mitchell-platinum-plus-deep-violet-shampoo","title":"Paul Mitchell Platinum Plus Deep Violet Shampoo","description":"\u003cp\u003eKeep blonde tones bright and brass-free with Paul Mitchell Platinum Blonde Shampoo, a professional violet shampoo specially formulated for blonde, highlighted, grey, or silver hair. This colour-enhancing formula helps neutralize unwanted yellow tones while leaving hair fresh, luminous, and revitalized.\u003c\/p\u003e\n\u003ch3\u003eHair Type\u003c\/h3\u003e\n\u003cp\u003e✔ Ideal for blonde, highlighted, grey, or silver hair.\u003cbr\u003e✔ Suitable for maintaining cool-toned, bright blonde shades.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eViolet toning formula helps neutralize brassy, yellow tones.\u003c\/li\u003e\n\u003cli\u003eEnhances brightness and clarity of blonde, grey, and silver hair.\u003c\/li\u003e\n\u003cli\u003eLeaves hair fresh, clean, and radiant.\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality formula for at-home toning maintenance.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use: \u003c\/strong\u003eMassage into wet hair and work into a rich lather. Leave on hair for 1–5 minutes, depending on desired toning effect. Rinse thoroughly and wash hands after use. Follow with Platinum Blonde Violet Conditioner for best results.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAvailable in 300ml.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cb\u003e\u003ci\u003ePlease Note: The Paul Mitchell Range is in the process of having the packaging updated. You may receive either packaging depending on inventory levels in our warehouse at the time of your order as the new packaging filters through.\u003c\/i\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":42351578841143,"sku":"009531139296","price":33.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/4383\/5703\/files\/Paul_Mitchel_Platinum_Plus_Deep-Violet_Shampoo_300ml__84584.jpg?v=1785894564","url":"https:\/\/www.salonshoponline.com.au\/products\/paul-mitchell-platinum-plus-deep-violet-shampoo","provider":"Salonshop Online","version":"1.0","type":"link"}