{"product_id":"wella-professionals-pro-perform-perm-straightener-firm-hair","title":"Wella Professionals Pro+ Perform Straightener - Firm Hair","description":"\u003cp data-start=\"577\" data-end=\"637\"\u003e\u003cstrong data-start=\"577\" data-end=\"637\"\u003ePermanent straightening control for resistant, firm hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"639\" data-end=\"1060\"\u003eThis professional straightening cream is formulated to deliver long-lasting smoothness, manageability, and structural control for firm, coarse, or resistant hair types. Designed for in-salon chemical straightening services, it works within the hair fibre to realign texture and reduce curl and frizz while maintaining a controlled, professional finish. Suitable for use as part of a complete Perform straightening system.\u003c\/p\u003e\n\u003cp data-start=\"639\" data-end=\"1060\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1064\" data-end=\"1119\"\u003eProvides long-lasting permanent straightening results\u003c\/li\u003e\n\u003cli data-start=\"1122\" data-end=\"1181\"\u003eDesigned specifically for firm, coarse, or resistant hair\u003c\/li\u003e\n\u003cli data-start=\"1184\" data-end=\"1232\"\u003eHelps reduce curl, frizz, and excessive volume\u003c\/li\u003e\n\u003cli data-start=\"1235\" data-end=\"1287\"\u003eImproves manageability and smoothness post-service\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAvailable in 400g\u003c\/p\u003e","brand":"Wella Professional","offers":[{"title":"Default Title","offer_id":42229423603767,"sku":"4068359038996","price":42.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/4383\/5703\/files\/Wella-Professionals-PRO-PERFORM-Premium-Perma-9887.webp?v=1778554983","url":"https:\/\/www.salonshoponline.com.au\/products\/wella-professionals-pro-perform-perm-straightener-firm-hair","provider":"Salonshop Online","version":"1.0","type":"link"}