Products

  • Joico Blonde Life Blonde Strong Detangler
    Joico Blonde Life Blonde Strong Detangler
    Sale

    Joico Blonde Life Blonde Strong Detangler

    Joico
    $47.95
    $40.95

    The Joico Blonde Life Blonde Strong Detangler is a lightweight, leave-in conditioning spray designed to nourish and protect blonde hair. This innov...

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  • Joico Blonde Life Brightening Conditioner
    Joico Blonde Life Brightening Conditioner
    Sale

    Joico Blonde Life Brightening Conditioner

    Joico
    $43.95
    $37.95

    Joico Blonde Life Brightening Conditioner is a deeply nourishing conditioner that instantly revives blonde hair without weighing things down, givin...

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  • Joico Blonde Life Brightening Masque
    Joico Blonde Life Brightening Masque
    Sale

    Joico Blonde Life Brightening Masque

    Joico
    $45.95
    $39.95

    Joico Blonde Life Brightening Masque is a quick-rinse, blonde-brightening formula that hydrates, softens, and neutralizes trace minerals that lead ...

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  • Joico Blonde Life Brightening Shampoo
    Joico Blonde Life Brightening Shampoo
    Sale

    Joico Blonde Life Brightening Shampoo

    Joico
    $43.95
    $37.95

    There’s nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary...

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  • Joico Blonde Life Brightening Veil
    Sale

    Joico Blonde Life Brightening Veil

    Joico
    $36.50
    $31.95

    Is your blonde hair feeling the heat? Then help it take cover and protect that brilliant, beautiful, and vulnerable ‘do from the damage of thermal ...

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  • Joico Blonde Life Brilliant Glow Brightening Oil
    Joico Blonde Life Brilliant Glow Brightening Oil
    Sale

    Joico Blonde Life Brilliant Glow Brightening Oil

    Joico
    $43.95
    $37.95

    Joico Blonde Life Brilliant Glow Brightening Oil instantly revs up the radiance of even the lightest blonde hair, nourishing and protecting each de...

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  • Joico Blonde life Coconut Oil Developers

    Joico Blonde life Coconut Oil Developers

    Joico Professional

    Mix some Coconut Oil into the blonding process with three NEW Blonde Life Developers – formulated to work in harmony with all Blonde Life lightener...

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  • Joico Blonde Life Crème Lightener

    Joico Blonde Life Crème Lightener

    Joico Professional

    When you want to go beautifully blonde—and go there fast—NEW Blonde Life Crème Lightener turns up the power and rockets you to bombshell status in ...

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  • Joico Blonde Life Demi Gloss

    Joico Blonde Life Demi Gloss

    Joico Professional

    Luminous shine, bond-building, and endless toning possibilities? Meet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. T...

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  • Joico Blonde Life Hyper High Lift Permanent Creme Color

    Joico Blonde Life Hyper High Lift Permanent Creme Color

    Joico Professional

    Deliver the healthiest blonde on the block, and achieve up to 5 levels of lift to natural hair without sacrificing a single strand. That's the magi...

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  • Joico Blonde Life Lightening Powder

    Joico Blonde Life Lightening Powder

    Joico Professional

    If blonde is great, BLONDER is better. Especially when you’re enhancing your golden strands with an ultra-high-lift formula that safely kicks you u...

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  • Joico Blonde Life Masque Color Enhancing Masque Rose Champagne
    Joico Blonde Life Masque Color Enhancing Masque Rose Champagne

    Joico Blonde Life Masque Color Enhancing Masque Rose Champagne

    Joico
    $39.96

    The Joico Blonde Life Masque Color Enhancing Masque Rose Champagne 150ml is a luxurious hair treatment designed to enhance and revitalize blonde ha...

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  • Joico Blonde Life Masque Color Enhancing Masque Silver
    Joico Blonde Life Masque Color Enhancing Masque Silver

    Joico Blonde Life Masque Color Enhancing Masque Silver

    Joico
    $39.96

    The Joico Blonde Life Masque Color Enhancing Masque Silver 150ml is a luxurious treatment designed to enhance and maintain the vibrancy of blonde a...

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  • Joico Blonde Life Masque Color Enhancing Masque Violet
    Joico Blonde Life Masque Color Enhancing Masque Violet

    Joico Blonde Life Masque Color Enhancing Masque Violet

    Joico
    $39.96

    The Joico Blonde Life Masque Color Enhancing Masque Violet 150ml is a luxurious treatment designed to enhance and maintain vibrant blonde tones. Th...

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  • Joico Blonde Life Quick Tone

    Joico Blonde Life Quick Tone

    Joico Professional

    5 minutes or less! That’s all it takes to get fast and fabulous blonde hair with Quick Tone Liqui-Crème Toners—a swift, powerful way to make ...

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  • Joico Blonde Life Silver Lightener

    Joico Blonde Life Silver Lightener

    Joico Professional

    Get ready to 'steel' the spotlight with new Blonde Life SilverLight Lightening Powder that helps prime hair while processing to prepare for on-tren...

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  • Joico Blonde Life Violet Conditioner
    Joico Blonde Life Violet Conditioner
    Sale

    Joico Blonde Life Violet Conditioner

    Joico
    $39.95
    $33.95

    Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the colour-balancing formula that gives cool blonde hair ev...

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  • Joico Blonde Life Violet Shampoo
    Joico Blonde Life Violet Shampoo
    Sale

    Joico Blonde Life Violet Shampoo

    Joico
    $39.95
    $33.95

    You’ll never lose your cool with Blonde Life Violet Shampoo. A brilliant, brass neutralising cleanser, free of SLS/SLES Sulfates,* that instantly ...

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  • Joico Body Shake
    Sale

    Joico Body Shake

    Joico
    $38.95
    $33.95

    Body Shake is a dry-texturizing finisher that helps to build lush locks with a velvety matte finish and all day volume! Body-building mist that ab...

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  • Joico Color Balance Blue Conditioner
    Sale

    Joico Color Balance Blue Conditioner

    Joico
    $39.95
    $33.95

    Now we’ve given dark brunettes the joy of Sombré highlights (think: Ombré but subtler… and better), it’s only natural to want to keep those gradual...

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  • Joico Color Balance Blue Shampoo
    Sale

    Joico Color Balance Blue Shampoo

    Joico
    $39.95
    $33.95

    We decided to leave brassy to the band, and give the “Sombré Set” (our new, subtle take on Ombré-highlighted brunettes) the hue they deserve, with ...

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  • Joico Color Balance Purple Conditioner
    Sale

    Joico Color Balance Purple Conditioner

    Joico
    $39.95
    $33.95

    It’s the color of royalty and fittingly so, since our favorite new color-correcting conditioner totally rules! Banishing disreputable brassy tones ...

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  • Joico Color Balance Purple Shampoo
    Sale

    Joico Color Balance Purple Shampoo

    Joico
    $39.95
    $33.95

    May the force be with you: We think our vibrant new shampoo deserves honorable mention for its ability to give the phrase “serve and protect” a who...

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  • Joico Color Butter Green
    Sold out

    Joico Color Butter Green - Discontinued

    Joico
    $9.95
    $3.95

    They’ll be green with envy when you indulge in this deeply moisturizing -yet-weightless hair treatment — it actually chills out damaged cuticles an...

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  • Joico Color Butter Blue
    Sale

    Joico Color Butter Blue - Discontinued

    Joico
    $9.95
    $3.95

    Ever look at a gorgeous ocean and think, that’s exactly the pop of intense blue I want on my hair right now? With Color Butter Blue, you don’t have...

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  • Joico Color Intensity Eraser

    Joico Color Intensity Eraser

    Joico

    ERASE WITH EASE! Pastels or brights? Unicorn or Pinwheel technique? Which hot new haircoloring trend will your clients jump on next? Thanks to J...

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  • Joico Colorful Anti-fade Conditioner
    Sale

    Joico Colorful Anti-fade Conditioner

    Joico
    $39.95
    $33.95

    A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup...

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  • Joico Colorful Anti-fade Shampoo
    Sale

    Joico Colorful Anti-fade Shampoo

    Joico
    $39.95
    $33.95

    Joico Colorful Anti-Fade Shampoo is a gentle cleanser that preserves the long-term vibrancy and intensity of gorgeous hair color while washing ...

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  • Joico Colorful Glow Beyond Anti-Fade Serum
    Sale

    Joico Colorful Glow Beyond Anti-Fade Serum

    Joico
    $37.95
    $32.95

    Imagine an instant, noticeable, stunning hit of vibrancy—the kind of punch that boosts the brilliance of haircolor. That’s what you get with Glow...

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  • Joico Curls Like Us Define & Seal Gel
    Joico Curls Like Us Define & Seal Gel
    Sale

    Joico Curls Like Us Define & Seal Gel

    Joico
    $37.00
    $31.95

    CURLS LIKE US Define & Seal Curl Defining Gelée keeps curls defined, frizz-free, and full of life for up to 72 hours. With a medium-hold, build...

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  • Joico Curls Like Us Hydrate & Define Creme Styler
    Joico Curls Like Us Hydrate & Define Creme Styler
    Sale

    Joico Curls Like Us Hydrate & Define Creme Styler

    Joico
    $37.00
    $31.95

    Joico Curls Like Us Hydrate & Define styling crème delivers soft, defined curls with lasting hydration and protection. Ideal for enhancing curl...

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  • Joico Curls Like Us Smooth & Bounce Hydrating Foam
    Joico Curls Like Us Smooth & Bounce Hydrating Foam
    Sale

    Joico Curls Like Us Smooth & Bounce Hydrating Foam

    Joico
    $37.00
    $31.95

    Joico Curls Like Us Smooth & Bounce Curl Hydrating Foam boosts curl definition with lightweight, frizz-free hold. This airy foam is designed to...

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  • Joico Defy Damage Detox Shampoo
    Sale

    Joico Defy Damage Detox Shampoo

    Joico
    $41.95
    $35.95

    Wash away hard water residue, trace minerals, product buildup, and copper with this deep-cleansing shampoo from Joico. Formulated with a bio-based ...

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  • Joico Defy Damage In A Flash
    Sale

    Joico Defy Damage In A Flash

    Joico
    $54.95
    $46.95

    Experience a quick journey to stronger hair with Joico Defy Damage In A Flash, a revolutionary 7-second transformation that builds bonds and delive...

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  • Joico Defy Damage Invincible Frizz-Fighting Bond Protector
    Sale

    Joico Defy Damage Invincible Frizz-Fighting Bond Protector

    Joico
    $41.95
    $35.95

    Introducing Defy Damage Invincible Frizz-Fighting Bond Protector, a multi-tasking conditioning spray that nourishes hair with an invisible cloak o...

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  • Joico Defy Damage KBond20 Power Masque
    Sale

    Joico Defy Damage KBond20 Power Masque

    Joico
    $64.95
    $55.95

    Unleash your hair's potential with this powerhouse masque designed to fortify and protect your locks from damage, leaving them resilient and radian...

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  • Joico Defy Damage Pro Series Treatment Kit
    Sold out

    Joico Defy Damage Pro Series Treatment Kit

    Joico Professional

    In two easy steps, the Defy Damage ProSeries helps protect and strengthen hair bonds—before, during, and after every chemical service— helping to e...

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  • Joico Defy Damage Pro Series Trial Kit

    Joico Defy Damage Pro Series Trial Kit - 50ml

    Joico Professional

    In two easy steps, the Defy Damage ProSeries helps protect and strengthen hair bonds—before, during, and after every chemical service— helping to e...

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  • Joico Defy Damage Protective Conditioner
    Joico Defy Damage Protective Conditioner
    Sale

    Joico Defy Damage Protective Conditioner

    Joico
    $39.95
    $33.95

    Strengthen bonds and increase colour longevity with Joico Defy Damage Protective Conditioner. Formulated with Joico's Smart Release Technology - R...

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  • Joico Defy Damage Protective Masque
    Sale

    Joico Defy Damage Protective Masque

    Joico
    $41.95
    $35.95

    Defy Damage and strengthen hair with Joico Defy Damage Protective Masque. A deep nourishing at home treatment masque that is formulated with a bon...

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  • Joico Defy Damage Protective Shampoo
    Joico Defy Damage Protective Shampoo
    Sale

    Joico Defy Damage Protective Shampoo

    Joico
    $39.95
    $33.95

    Gently cleanse hair and remove dirt and debris without damaging the hair cuticle with Joico Defy Damage Protective Shampoo. Free from SLS and SLES...

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  • Joico Defy Damage Protective Shield
    Sale

    Joico Defy Damage Protective Shield

    Joico
    $41.95
    $35.95

    Defy damage and protect hair from the harsh effects of thermal styling, UV and environmental pollution. Joico Defy Damage Protective Shield is a t...

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  • Joico Defy Damage Sleepover
    Sale

    Joico Defy Damage Sleepover

    Joico
    $41.95
    $35.95

    Rise and shine with Defy Damage Sleepover, our bedtime bond-strengthener that nourishes hair while you sleep. With a brilliant formula that fortif...

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  • Joico Dream Blowout Glass
    Sale

    Joico Dream Blowout Glass

    Joico
    $49.95
    $42.95

    Dream Blowout Glass 72hr Frizz Fighter delivers long-lasting smoothness, shine, and protection for flawless blowouts that last up to three days. Th...

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  • Joico Dream Blowout Thermal Protection Crème
    Sale

    Joico Dream Blowout Thermal Protection Crème

    Joico
    $38.95
    $33.95

    Get the blowout of your dreams Joico's Dream Blowout Thermal Protection Creme. This one-and-done blow-drying solution saves major time, shiel...

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  • Joico Flip Turn Volumizing Finishing Spray
    Sale

    Joico Flip Turn Volumizing Finishing Spray

    Joico
    $38.95
    $33.95

    It’s the Olympics of hair maneuvers. We’re talking about that classic, flip-your-head-upside-down-for-a-volumizing-fluff drill. And we just made th...

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  • Joico Hair Shake Finishing Texturizer Spray
    Sale

    Joico Hair Shake Finishing Texturizer Spray

    Joico
    $38.95
    $33.95

    The minute you shake it, you’ll know this radically different liquid-to-powder texturizer is getting ready to deliver satiny, drama-filled, volumin...

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  • Joico Heat Hero Glossing Thermal Protector
    Sale

    Joico Heat Hero Glossing Thermal Protector

    Joico
    $40.95
    $34.95

    The instant you spray it on, this brilliant hair guardian springs into action, protecting each strand from the thermal assault of blow-dryers, fla...

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