ZERO FORMALDEHYDE KERATIN SMOOTHING SYSTEM
Pure Renewal PLUS+ is a truly ground breaking ZERO formaldehyde keratin smoothing system. This proprietary treatment is a powerful blend of carbocysteine, glyoxyloyl and amino acids, perfectly formulated to provide salons a legitimate alternative to traditional keratin treatments that contain formaldehyde. Pure Renewal PLUS+ provides maximum curl and volume reduction without a permanent structural change to the hair, and without the use of aldehydes, thioglycolate or sodium hydroxide. A cocktail of keratin and collagen provides increased strength, elasticity and vibrancy. Macadamia and Argan oils naturally provide Omega fatty acids that repair, rebuild and nourish the hair from the inside out. Clients will experience shiny, softer, straighter, frizz free hair in as little as 90 minutes. Pure Renewal PLUS+ will enable all salons the ability to offer a safe and amazing keratin experience to all clients with GUARANTEED results.
DELIVERS PURE SMOOTH RESULTS
Fast & easy application process
Zero down time
No fumes or harsh chemicals
Safe for all hair types
FEATURES
Up to 90% curl reduction
Maximum frizz control
Humidity protection
Faster blow-drying & ironing
Formaldehyde-free
More shine
IDEAL CLIENT
Clients wanting maximum curl reduction, frizz control and humidity protection without formaldehyde
APPLICATION PROCESS
Bowl & brush
Average 2oz per client
LENGTH OF SERVICE: 90-120 minutes
LENGTH OF BENEFITS: Up to 12 weeks
Available in 500ml