*Please note - L'Oréal Dia Richesse is in the process of updating it's packaging & formula to become L'Oréal Dia Color - Formulation is more conditioning with better grey coverage blending abilities, you may receive either Dia Richesse or Dia Color depending on inventory levels in our warehouse as this range moves to Dia Color*
A perfect hair dye for your first time. Dia Richesse illuminates natural hair colour through its ammonia free and tone-on-tone colouration process, for rich, deep reflects and exceptional soft feel. Wondering how to cover grey hair? This is ideal for blending away your first grey hairs leaving it with a natural-looking colour. The short development time also makes it perfect for quick hair dye top up services for those with busy lives. With its innovative conditioning formula, it leaves your hair feeling conditioned, looking glossy and helps to enhance the vibrancy. Not looking for a drastic change? Why not try a clear gloss for a dazzling reflective high shine finish.
“Explore the world of L’Oréal Professionnel - With ground-breaking molecular precision technology, L'Oréal Professionnel offers professional hair care for all hair types. L’Oréal Professionnel have been providing hairdressers with the most innovative products , tested and approved by the greatest names in hairdressing. L’Oréal Professionnel is committed to helping hairdressers' relationships with their clients -providing hair care that promotes trust and loyalty.”
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