This is absolutely the best water-based pomade that exists that comes close to Murray’s original but washes out same day rather than next year. It has that firm thick buttery smooth consistency without being watery, greasy, sticky, or pasty. It has a more natural sheen that doesn’t add much shine though - a bit like original Murray’s. It moisturises, and doesn’t dry, flake, or frizz your hair. I find it does work better in dry/blow-dried hair than wet/damp if your hair is kinky or frizzy, obviously because it isn’t being diluted. the scent isn’t strong, and has a sort of tropical smell that is a bit like pineapple, coconut, and tobacco, without smelling like sunscreen. I don’t know what kind of chemistry genius created this exact formulation but they should win a prize. There’s nothing else like it.