Pure

Pure range is blended with naturally derived ingredients which have been carefully researched to substitute more traditional synthetic ingredients. Our aim is to develop a safer, more gentle environmentally friendly hair care regime.

Nourishing and Protective
Developed with strengthening proteins and moisturising vitamins to repair damaged hair while also protecting against further harm from over exposure to sun, swimming, chemical treatments and heat styling.

Prescriptive and Preventative 
Packed with organic extracts rich in antioxidants which help defend against split ends,
colour fade and breakage, making hair easierto manage with more shine.

Moisturising and Gentle 
Natural moisturising and calming extracts which are soothing and gentle on the skin help relieve dryness and promote a healthier scalp. Nurturing and Soothing Pure Complex contains ten specific 100% organic extracts to maintain healthy hair and scalp.
  • Pure Lamellar Vitality Glass Hair Treatment
    Pure Lamellar Vitality Glass Hair Treatment
    Sale

    Pure Lamellar Vitality Glass Hair Treatment

    Pure
    $51.95
    $44.95

    Shine bright and transform your hair with this fast-acting weightless hydration conditioning elixir. Experience silky softness, reflective shine, a...

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  • Pure Luminous Vitality Leave-In Silky Foam
    Sale

    Pure Luminous Vitality Leave-In Silky Foam

    Pure
    $46.95
    $39.95

    Celebrate beautiful body, movement, and shine with armour gloss protection that shields your hair from heat tools. Enriched with Vegan BioBond, to ...

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  • Pure Forming Paste
    Pure Forming Paste
    Sale

    Pure Forming Paste

    Pure
    $38.95
    $33.95

    Pure Forming Paste is a versatile styling essential designed to create bold texture and effortless movement that lasts all day. This enriched formu...

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  • Pure Texture Paste
    Pure Texture Paste
    Sale

    Pure Texture Paste

    Pure
    $38.95
    $33.95

    Pure Texture Paste is a weightless, pliable cream paste that delivers fullness with flexible, long-lasting control. This refined styling essential ...

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  • Pure Matt Fibre
    Pure Matt Fibre
    Sale

    Pure Matt Fibre

    Pure
    $38.95
    $33.95

    Pure Matt Fibre is a dry shaping wax with fibre hold, designed to deliver spreadable, pliable control throughout the day. This lightweight styling ...

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  • Pure Lamellar Eternity Shampoo
    Sale

    Pure Lamellar Eternity Shampoo

    Pure
    $46.95
    $39.95

    A refreshing cleanser that activates repair from the very first wash. This intelligent formula uses ultra-fine layers to deliver targeted bond-rein...

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  • Pure Lamellar Eternity Conditioner
    Sale

    Pure Lamellar Eternity Conditioner

    Pure
    $46.95
    $39.95

    Replenish every strand to restore strength and softness from within. This adaptive conditioner uses ultra-fine layers that glide through the hair f...

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  • Pure Lamellar Eternity Mask Treatment
    Sale

    Pure Lamellar Eternity Mask Treatment

    Pure
    $49.95
    $42.95

    Immerse your hair in concentrated restoration. The Lamellar Eternity Mask enriched with repairing actives to deliver targeted repair deep into the ...

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  • Pure Lamellar Eternity Leave-In Treatment
    Sale

    Pure Lamellar Eternity Leave-In Treatment

    Pure
    $74.95
    $63.95

    Complete your transformation with the Lamellar Eternity Leave-In, a restorative treatment that delivers continuous repair and protection. Infused w...

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