JOICO Vero K-Pak Color Age Defy is a permanent hair color that is designed to reverse the signs of aging hair.
Age Defy is a salon-exclusive permanent hair color which reconstructs while coloring. It provides the ultimate in vibrant, long-lasting color results and the ultimate in healthy hair
Contains the Quadramine Complex™, which guarantees superior penetration of color pigments and reconstructs the hair while coloring.
Dual-Color system that works tone-for-tone in tandem with JOICO Vero K-Pak Chrome Demi-Permanent Crème Color shades for ultimate versatility.
Presents a cost effective compact palette of intermixable shades that allow for a tailor-made color service and unlimited creativity.
Consists of a water-soluble, wax-free, crème base, making it easy to mix and requiring no shampoo to remove excess, resulting in even more vibrant, long-lasting color.
Contains the 3-Defense Technology™, a breakthrough blend of time-released lipids, essential amino acids and biomimetic ceramides which:
Softens and smoothes the surface of the hair.
Revives the internal hydrating system of the hair to restore the youthful texture, luster and manageability.
Reconstructs the structure of the hair for optimal health and condition.
Contains the Quadramine Complex™, which guarantees superior penetration of color pigments and reconstructs the hair while coloring.
An ever-growing target audience and thus a revenue generator.
“Challenge your creativity with innovative colour lines that stay one step ahead of the curve. From blonding to grey, bold looks to custom colour, every product is created with a singular goal: to help you deliver the healthiest, most gorgeous hair imaginable.”
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