*Please note - L'Oréal Dia Richesse is in the process of updating it's packaging & formula to become L'Oréal Dia Color - Formulation is more conditioning with better grey coverage blending abilities, you may receive either Dia Richesse or Dia Color depending on inventory levels in our warehouse as this range moves to Dia Color*
Dia color is an alkaline demi-permanent gloss color with no ammonia. The portoflio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use.
Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here.
Benefits: • Provides up to 70% grey coverage • Offers 6 weeks of gloss color** • Enhances hair with 3x more shine** • Lifts up to 1 level with aklaline technology, without no ammonia • Adds reflect and dimension for all hair types and textures • Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. • Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes
Pro Tips: You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: • 6-vol. Dia Activateur Developer for soft tone on tone color deposit • 9-vol. Dia Activateur Developer for standard tone on tone color and maintenance • 15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending
“Explore the world of L’Oréal Professionnel - With ground-breaking molecular precision technology, L'Oréal Professionnel offers professional hair care for all hair types. L’Oréal Professionnel have been providing hairdressers with the most innovative products , tested and approved by the greatest names in hairdressing. L’Oréal Professionnel is committed to helping hairdressers' relationships with their clients -providing hair care that promotes trust and loyalty.”
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