
Color Wow
Color Wow is the latest innovation from Gail Federici, co-founder of John Frieda’s hair care company and visionary behind their ground-breaking formulas created to address problems specific to frizzy hair and blondes.Formulated by Dr. Joe Cincotta, PhD cosmetic chemist, Color Wow is a complete range of new technologies that resolve problems associated with color-treated hair….including dreaded roots… AND amp up the “wow factor!” everyday.
For the 75% of women who color their hair (single process, highlights or a combination of both), Color Wow is a life-changer.
No more roots..ever! No brassiness, dullness or fading! No dry or dull texture! Less money, less stress and strain on the hair, fewer salon appointments.
For the 75% of women who color their hair (single process, highlights or a combination of both), Color Wow is a life-changer.
No more roots..ever! No brassiness, dullness or fading! No dry or dull texture! Less money, less stress and strain on the hair, fewer salon appointments.


Color Wow Root Cover Up Black
Color WowCover up dreaded roots and regrowth quickly and easily – with no mess – for perfect results in under a minute. Color Wow Root Cover Up for black...
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Color Wow Root Cover Up Red
Color WowCover up dreaded roots and regrowth quickly and easily – with no mess – for perfect results in under a minute. Color Wow Root Cover Up for red h...
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