Pastels or brights? Unicorn or Pinwheel technique? Which hot new haircoloring trend will your clients jump on next? Thanks to Joico’s NEW Color Intensity Eraser, color-obsessed clients can now change their custom color quickly and easily while leaving locks gleaming in healthy condition! In 30 minutes or less, our brilliant K-PAK Keratin-enriched formula lifts direct dyes, leaving hair ready (and joifully waiting) for its next color transformation.
WHY YOU’LL LOVE IT
• Easy one-step direct dye removal in 30 minutes or less
• Creamy, drip-free formula is a breeze to apply and stays put through processing
• Cuticle-nourishing K-PAK proteins help condition & protect hair during lifting, for healthier post service results
Arginine: Vital amino acid helps boost lifting power and guard against breakage.
K-PAK Keratins: Hair-identical proteins help protect hair’s integrity.
Free standard delivery on all Australian orders over $149
$12.95 standard delivery for all other Australian orders
$25 express delivery for Australian orders*
$50 for International - extra charges may apply