Joico is one of the most trusted brands in professional haircare. From cleansing, conditioning and colour therapy right through to styling, volumising and reconstruction, the Joico line of haircare products cater to every client and homecare need.For everyday shampoo and conditioning, try Joico's Body Luxe Volumizing Shampoo, Color Endure Sulfate-Free Shampoo and Daily Care Conditioner.
Finishing products include the non-aerosol Joifix Firm Finishing Spray, Joimist Firm Finishing Spray, and the leave-in Smooth Cure Thermal Styling Protectant.There is also the K-Pak range that helps repair and strengthen colour treated, washed out and dry, damaged hair.
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When fine to medium hair gets thirsty, quench those delicate strands with Joico's HydraSplash Hydrating Shampoo. This shampoo is designed to provi...View full details
When fine to medium hair gets thirsty, quench those delicate strands with Joico's HydraSplash Hydrating Conditioner. This conditioner is designed ...View full details
All day long volume booster. WHAT IT DOESInstantly densifies hair by 180% with weightless fibre-dense technology making hair 80% stronger ...View full details
When fine to medium hair gets thirsty, quench those delicate strands with Joico's HydraSplash Replenishing Leave-In. This leave-in treatment ...View full details
We’re setting the scene for plush, long-lasting fullness with this richly lathering cleanser that gently whisks away oil and dirt known to weigh d...View full details
Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body w...View full details
Dreaming of bigger and better hair? Here’s the hero that swoops in with body, bounce, and brilliant fullness, while saving you from the sticky, cr...View full details
You’ll never lose your cool with Blonde Life Violet Shampoo. A brilliant, brass neutralising cleanser, free of SLS/SLES Sulfates,* that instantly ...View full details
Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the colour-balancing formula that gives cool blonde hair ev...View full details
There’s nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary...View full details
Forget those dense, overly heavy moisturizing treatments designed for “bleach blondes.” We’ve teamed the lightness of a lotion and the power of a s...View full details
Masques are for hiding things…but it won’t be your blonde hair once you’ve spent a few minutes with our brilliant blonde-brightening formula. This ...View full details
Is your blonde hair feeling the heat? Then help it take cover and protect that brilliant, beautiful, and vulnerable ‘do from the damage of thermal ...View full details
Light as a cloud and cool as can be…that’s the beauty of Brilliant Tone Violet Foam Styler, the dual-action styling breakthrough that tackles brass...View full details
Get ready for a blast of crystal-clear shine and softness — the kind of gorgeous illumination that puts a powerful spotlight on blondes. Just a sin...View full details
We decided to leave brassy to the band, and give the “Sombré Set” (our new, subtle take on Ombré-highlighted brunettes) the hue they deserve, with ...View full details