Loc

Loc is a new brand of professional hair tools born in Sydney, created by hairdressers for the hair obsessed. Every design blends performance, quality & considered style, resulting in tools that look beautiful, feel balanced & work effortlessly in professional hands.

Loc is for salon artists that value tools that deliver both precision & polish and for style lovers who recognise the difference professional design makes. Thoughtfully made, trend aware & timeless, Loc brings elevated, everyday luxury to every styling ritual.

We believe the tools should work as beautifully as they look. By combining sustainable materials, ergonomic design & professional performance, every Loc brush feels as exceptional as it performs.

  • Loc The Moment - Ink Affair
    Loc The Moment - Ink Affair

    Loc The Moment - Ink Affair

    Loc

    A true highlighting staple, the Signature is strong, lightweight, and perfectly suited for classic highlights, seamless blends, and consistent resu...

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  • Loc Power IQ Digital Dryer - Espresso
    Loc Power IQ Digital Dryer - Espresso

    Loc Power IQ Digital Dryer - Espresso

    Loc
    $399.00

    A tool that works as hard and as smart as you do, meet Power IQ. Powered by a high-speed digital motor, delivering fast drying with smart heat &a...

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  • Loc Power IQ Digital Dryer - Cream
    Loc Power IQ Digital Dryer - Cream

    Loc Power IQ Digital Dryer - Cream

    Loc
    $399.00

    A tool that works as hard and as smart as you do, meet Power IQ. Powered by a high-speed digital motor, delivering fast drying with smart heat &a...

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  • Loc The Moment - Rodeo
    Loc The Moment - Rodeo

    Loc The Moment - Rodeo

    Loc

    A true highlighting staple, the Signature is strong, lightweight, and perfectly suited for classic highlights, seamless blends, and consistent resu...

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  • The Loc Wednesdays - Hair Talk LIMITED EDITION
    The Loc Wednesdays - Hair Talk LIMITED EDITION

    The Loc Wednesdays - Hair Talk LIMITED EDITION

    Loc

    A true highlighting staple, the Signature is strong, lightweight, and perfectly suited for classic highlights, seamless blends, and consistent resu...

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  • Loc The Daily - Grande
    Loc The Daily - Grande

    Loc The Daily - Grande

    Loc

    Designed for our professional hairdressers, the Grande size is made for maximum coverage. Ideal for tip outs and large sections, it gives you the s...

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  • Loc The Daily - Signature
    Loc The Daily - Signature
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    Loc The Daily - Signature

    Loc

    Designed for our professional hairdressers, the Signature size is our highlighting staple, built for everyday versatility. Strong, lightweight, and...

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  • Loc - The Bristle & Pin Brush
    Loc - The Bristle & Pin Brush

    Loc - The Bristle & Pin Brush

    Loc
    $120.00

    Elevating your blow-dry by blending blonde boar bristle softness with ionic nylon pins to control, stretch & grip. Perfect for achieving bounce...

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  • Loc - The Ceramic Brush
    Loc - The Ceramic Brush

    Loc - The Ceramic Brush

    Loc
    $110.00

    With a vented ceramic barrel that retains heat to speed up drying & iconic pins for lifted roots, volume, bounce & a soft shape. Crafted to...

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  • Loc - The Dresser Brush

    Loc - The Dresser Brush

    Loc
    $100.00

    A finishing brush for detail, polish & finesse, it softens & smooths without undoing your style. Blonde boar bristles add shine & reduc...

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  • Loc - The Paddle Brush

    Loc - The Paddle Brush

    Loc
    $100.00

    For All Hair ∙ Scalp Care Your go-to for everyday wins. With beechwood pins set into a natural rubber cushion, it glides through the hair to smooth...

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  • Loc - The Pony Brush

    Loc - The Pony Brush

    Loc
    $70.00

    For All Hair ∙ Sleek Hair Go-To Designed to smooth, tame & polish, it helps you rein in every strand for flawless ponytails & clean styles....

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