Curl Wow Flo-Etry Vital Natural Serum

Achieve ultra-hydrated, glossy, defined curls with the Curl Wow Flo-etry Natural Serum. Formulated to mimic the natural sebum produced by the scalp, Flo-etry contains moisture rich Coconut, Pequi and Jojoba oils that are delivered deep into the hair cortex by Color Wow's Naked Technology, a revolutionary technology for curl care powdered by the Profaxil-18 Complex.

This complex works by breaking down large oil particles into "miscro-dispersions", allowing them to flow down the hair shaft and better penetrate the cuticle. The MEA-18 component of the complex forms a seal around the hair shaft that is weightless, while still effectively locking in moisture and smoothing frizz. This breakthrough innovation helps create perfectly bundled, glossy, bouncy curls. Wash and style curls like never before with the Curl Wow range from Color Wow.

Why it's WOW:

• New “Naked Technology” feels like nothing’s on the hair!
• Flo-etry curl serum instantly moisturizes and plumps dehydrated curls (that are inherently dry because natural oils from the scalp can’t easily flow down the bends and twists of curly strands)
• Our proprietary Profaxil-18 Complex™ breaks up Jojoba, Pequi, and Coconut Oils’ large particles to micro-disperse these rich oils throughout hair strands, from lengths to ends for weightless, non-oily results
• Instantly delivers super hydrated, juicy, healthy-looking curls....defrizzed and glossy, never greasy

How to use: Apply to wet hair. Working section by section smooth through hair and use fingers or a comb to distribute evenly throughout lengths.

Available in 295ml